Smart Thinking for a Smart Account
Some products and services just make you feel smarter. Take for example, eBonus Checking from Greer State Bank. Earning up to 5% APY with free ATMs nationwide, it’s a smart choice for the astute bank customer. To help spread the word, Cargo created two 15-second spots to be aired during local newscasts. Both feature people solving challenging puzzles at lightning fast speeds – flexing their intelligence if you will. |
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Inside This Issue.
Emotional Connections.............1D
Women Rock!..................2D
Slide Design...........................3D
Invisible Man...................4D
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Drywall dust, paint fumes and incessant hammering. These are the makings of office upgrades. And for the team at Cargo, dealing with these distractions was a small price to pay for the end result – a remodeled office and a beer tap. Yes, a beer tap.
After all, when your job is thinking up big ideas all day, what better carrot at the end of the stick than a tall draft beer?
For the crew at Cargo, the beer tap was a welcome addition and the perfect way to “complete” their office. “Yeah, we have a revamped kitchen area and a fancy conference room, but the biggest improvement had to be the beer on tap,” noted managing partner, Dan Gliatta.
"When that first frothy spray sputtered from the spigot, I cried a little."
Of course now that the beer comes out of the counter instead of the fridge, a new corporate policy quickly followed. Enter Cargo Immutable Law #26, Section a.) You must come up with a really good idea before drinking. Section b.) Beer is a reward and should be respected as if it were nobility. Section c.) Wash your own glass. Section d.) Check fridge magnet for cab number.
But for those who think they can waltz in and pour themselves a glass, they must first get past Kirsten Leonelli, office manager and bouncer. “Unless you’re a client or you’re bringing new business, there’ll be a $5 ‘cover’ charge,” Leonelli explains. “And don’t try to fool me with the ‘forgot my wallet’ excuse,” Leonelli continues. “I wasn’t born yesterday, mister.” |
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What's the big idea?
Not your car or your Segway or even your feet. But what's that big idea that got your brain firing or your emotions lit.
Let us know what you've seen. |
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Here's an interesting one we saw. This viral was so successful online, it's been converted for regular old TV. Or maybe, just maybe, that was the plan all along. |
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