Agency Dog Dictates Creative

He’s known throughout the industry as the Buddyrometer – the end-all-be-all tool for judging great creative. And you can only find him at Cargo. Buddy, as his friends call him, is the official agency dog and proud companion of Dan Gliatta, Cargo Partner.

But what makes Buddy special isn’t his shiny coat or drooling expression. It’s his uncanny ability to evaluate creative before it’s sent out to the client. Dan explains, "We put a sketch or a headline in front of him. If he gives it a sniff followed by a blank stare, it’s good. If he sniffs and walks away, it needs work. If he sniffs and rips it up, it either sucks or smells like bacon."